Heritage meets the future across our intergenerational family. Bringing the best of international luxury to a discerning South African market, the stores within the Apsley Group are related in purpose but their individual personalities – from long-established to cutting-edge – offer unique shopping experiences. Meet the family.

Apsley House was the first of the Apsley Group to open its doors, welcoming high end homeware and fragrances to Hyde Park, Johannesburg for over twenty years. The lifestyle emporium houses premium brands such as William Yeoward, Ralph Lauren Home, Hermès La Table, Lalique, and Trudon. A dream home destination.

Multi-brand designer store, 2A has been bringing the most sought-after names in fashion to Johannesburg’s Hyde Park since 2002. A new look in 2022 sets the tone for an exclusive shopping experience among brands such as Balenciaga, Dior Homme, Valentino, Christian Louboutin, and Tom Ford in keeping with international seasons.

An extension of Apsley House and 2A, Apsley 2 brings layers of luxury to Cape Town’s V&A Waterfront with exclusivity on designer homeware and fashion brands such as Saint Laurent, Valentino, Christian Louboutin, Acqua Di Parma and Ralph Lauren Home. Shop international pieces as they hit the market in this luxe store with an ocean view.

Our youngest, 2A Sandton is the latest addition to the Apsley Group. The contemporary store sits on Sandton City’s impressive Diamond Walk. Find a selection of the trendiest pieces from Dior Homme, Saint Laurent, Christian Louboutin, and Valentino; the world’s fashion elite at home in Africa.