The house of Balmain was founded in 1945 by the French designer Pierre Balmain, who opened his studio at 44, rue François 1er in Paris. He presented his first collection on October 12 of the same year. Critics were soon seduced by the simple green, brown, red and lavender fabrics as well as the refined lines of the clothes. In 1949, the designer launched his perfume, Jolie Madame, which marked the beginnings of his haute couture collections under the same name that debuted in Autumn-Winter 1952-1953.
Today, Balmain is headed up by Oliver Rousteing. Rousteing is passionate about designing for strong, powerful women and is constantly pushing boundaries. At only 24 Rousteing was made the creative director of Balmain and he is responsible for enabling the iconic brand to be on the pulse of creativity and relevance in the current era.