Based in northern Italy, Loro Piana produces superlative textiles and luxury goods using the world's finest, rarest raw materials. The pursuit of excellence has been its mission for six generations.
Originally from Trivero in northern Italy, the Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company. Pietro’s nephew Franco took over in 1941, and after the war the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both home and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere processor, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere from baby goats in northern China and Mongolia, vicuña from the Andes, extra-fine Merino wool from Australia and New Zealand and lotus flower fiber from Myanmar. The company draws on both time-honored traditions and state of the art technology to offer its discerning customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy to the highest standards of craftsmanship and sartorial excellence.